Saigon Etoile, Hong Kong

Reimagining Vietnamese Dining in HK

I transformed this Hong Kong restaurant into a sharp, design-forward hidden gem. The concept is Brutalist Softness, pairing raw architectural bones with warm, tactile materials.

By replacing the original finishes with exposed concrete walls, a custom banquette, and bold branding, the space achieves a refined urban edge. A key feature of the interior is a strong, custom-designed graphic wallpaper of my own creation, curated to contrast beautifully with the raw structure.

This project proves you don’t need to alter the structural layout to completely transform a venue. By focusing entirely on custom textures, bespoke materials, and mood, I turned a standard interior into a highly sophisticated dining experience.